This week brought the launch of the new LumaLoop camera strap, designed by my friend James Duncan Davidson and his industrial-designer friend Greg Koenig.

I’ve been lucky enough to have my own LumaLoop for a few months now (in fact, I’m the proud owner of the very first small-sized–home-brew–LumaLoop); I must say I use it every day. It’s so-called “assault rifle” positioning means my camera is always out of the way, yet immediately available. I quite like it.

I am also the person you’ll see in the photos for the LumaLoop. Yay! The LumaLoop has appeared:

• On MacWorld’s Top Ten Gifts for Photographers
• On Wired’s Gadget Lab (where my butt makes a cheerful appearance)
• On Gizmodo
• On Laughing Squid

Head over to the Luma Labs web site to see a quick video about how it works!