Every day on my walk to work, I walk past a soundstage. Sometimes the big doors will be open and I can see them building sets or spraypainting things or detailing a new car under chimera soft lights.

Turns out the place, Euro RSCG Tyee MCM (I had to make a mnemonic to even remember their name–Royal Society of Canned Goats), is a place where they make what their Web site calls “Direct Response Television (DRTV)” but we all know that what they meant to say was “infomercial.”

OK, I guess I was just chewing gum with my mouth open. I’ll stop.